What does it take to build a long-term career in broadcast media? News anchor Matt Austin shares his journey from small-market television to anchoring in Orlando—and explains how adaptability, storytelling, and technology shape today’s media landscape.
Austin begins by describing his early career path. Like many broadcast professionals, he starts in a small market, learning the fundamentals before moving into larger cities. The process requires patience, relocation, and continuous growth. Over time, experience builds credibility—and opportunity follows.
How the Media Industry Has Changed
Over two decades in television, Austin sees dramatic shifts in how news is produced. In the past, large crews handled audio, graphics, directing, and technical production. Today, technology streamlines many of those roles. Newsrooms operate with smaller teams, and expectations for on-air talent have expanded.
Modern media professionals must do more than read from a teleprompter. They write web articles, record podcasts, produce social media content, and sometimes shoot or edit their own video. The ability to work across platforms is no longer optional—it’s essential.
Technology, AI, and Opportunity
Austin highlights how digital tools and artificial intelligence are transforming workflow. Tasks that once took hours—like drafting web articles or creating short promotional clips—can now be accelerated using AI-powered tools. Rather than replacing creativity, these technologies support efficiency and allow journalists to focus on storytelling.
He encourages students to stay ahead of emerging tools and trends. Learning new technology early can create a competitive advantage, just as digital editing once did for the next generation of broadcasters.
The Skill That Matters Most: Storytelling
Despite all the technological changes, one skill remains constant: the ability to tell a compelling story. Whether delivering news on television, producing a podcast, or writing online content, strong storytelling connects with audiences.
Austin emphasizes that students who can shoot, write, edit, and communicate clearly position themselves for long-term success. In a competitive industry with fewer traditional roles, versatility becomes a powerful asset.
For students exploring careers in media, broadcasting, or digital production, the message is clear: develop technical skills, embrace new technology, and never stop improving your ability to tell meaningful stories.