Marketing, Management and Entrepreneurial Principles
About Marketing, Management and Entrepreneurial Principles
This program is a hybrid course of study, blending virtual and in-classroom instruction. It is designed to provide students with the foundational knowledge and skills needed for careers in marketing, sales, and business management, with a focus on entrepreneurial principles, including starting and running one’s own business.
Students will develop critical thinking, problem-solving, leadership, and other skills needed to prepare for further education and careers in the Marketing, Sales, and Service career cluster. While students gain hands-on experience in marketing-related projects and entrepreneurial planning, the program also emphasizes the integration of technology and ethical decision-making in business practices.
The mission of this program is to empower students with the essential knowledge, skills, and mindset required to excel in marketing, management, and entrepreneurship, through a challenging curriculum that cultivates active engagement in local opportunities and community involvement.
Program Structure
| Postsecondary Program of Study | OCP | Course | Hours |
| Salesperson, Retail | A | MKA0432 | 300 |
| Marketing Managers | B | MKA0010 | 150 |
| (Entrepreneur) General Manager | C | MKA0091 | 150 |
Dual Enrollment is available for high school students. View the Dual Enrollment at OTC video playlist.
Additional Program Details
Program Structure Details
Occupational Completion Points (OCPs) - The Marketing, Management, and Entrepreneurial Principles program is a planned sequence of instruction consisting of three Occupational Completion Points. OCPs provide a student with early completion training options linked to employment opportunities established by the Florida Department of Education based on the Standard Occupational Classification (SOC) system and accepted industry titles. Academic skill level required to complete program: Grade 9 language, math, and reading.
Industry Certification/Licensure
Entrepreneurship and Small Business V.2 ESB - Certiport
Articulation
Upon successful completion of this program, students enrolling in an A.S. degree program are eligible to be awarded articulated credits at:
Valencia College:
- Business Administration or Marketing A.S. degree – Up to 3 credits
Program Cost
*Subject to change
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Interested in more information about the Marketing, Management and Entrepreneurial Principles Program?
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