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OTC Typography

In with keeping up the typographic brand standards for OTC, there are four different typefaces below that can be utilized.

Main Font

As the primary typeface Open Sans should be used for headings, subheadings and body copy when it comes to the design, it represents a clean and modern look which adds to our style of branding, it hosts a significant variation in its font family.

Font example of Open Sans

Secondary Fonts

As a substitute typeface for Open Sans, Arial and Helvetica can be used, which both fonts still both represent a clean and modern feel to the design, they only should be used in situations in which one cannot attain the primary typeface.

Font example of Arial Font example of Helvetica

Fun Type

Known as the “Fun Type” Urae Nium which is designed by James Barnado, is to add an abstract look to the brand, which is only to be used as a headline and not body copy, for readability.

Font example of Urae Nium

Characters and Figures

The font examples below shows the correct way each font should be used and spaced correctly:

Example of characters and figures

Headers

Headers are normally set to a minimum of 10pts larger than the subheadings which should be displayed as the strength of the design.

Sub Headers

Sub Headers are normally set to a minimum of 7 pts larger than the body. It should displayed as a compliment to the header fonts and a lead for the body font.

Body Copy

Has a minimum of 8pts and it should be treated as the bulk and organized information which makes up the design when used.

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